Artificial intelligence has been with us since the 1950s, but many people’s understanding of it still comes through sci-fi movies or shock newspaper headlines. Many worry […]
Picture this: you’ve decided to embark on an analytics project and find yourself in the offices of an experienced analytics team. To the untrained eye it might look like a bunch of people in comic book t-shirts staring into seemingly infinite streams of mysterious numbers, symbols and letters....
In 2013 Dan Ariely, professor of behavioural economics at Duke University, got the analytics world all aquiver when he stated: “Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.”...