Blog

February 28, 2020

How will IR35 impact your data project – and what can you do about it?

The latest factor to consider is IR35, which might sound like a secret branch of the security services, but is in fact a piece of HMRC legislation that will affect many thousands of companies and 230,000 freelance contractors. ..
February 12, 2020

5 things to do before starting a data project

You’re about to start a big data project. Fantastic! We’re big believers in the fact that every business can gain a real competitive advantage through analysing their data. […]
January 17, 2020

6 data experts you need in your project team

Picture this: you’ve decided to embark on an analytics project and find yourself in the offices of an experienced analytics team. To the untrained eye it might look like a bunch of people in comic book t-shirts staring into seemingly infinite streams of mysterious numbers, symbols and letters....
January 17, 2020

Why AI is a lot like teenage sex – and how you can get better at it

In 2013 Dan Ariely, professor of behavioural economics at Duke University, got the analytics world all aquiver when he stated: “Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.”...
December 11, 2019

From wayfinding to driverless cars – explaining the analytics maturity curve

Once upon a time when the world was young, people got around by remembering landmarks, looking at the stars and making the occasional lucky guess...